Cross-functional and cross-business teams are ‘real teams’
Most large companies today operate within a matrix management model. They scale through cross-functional and cross-business collaboration because no single function can deliver a complete customer solution alone. The Sales function can’t succeed without the Product function. Product can’t succeed without Engineering. Engineering can’t succeed without services and support, and so on. Conceptually, everyone understands this. But in practice, most organizations still behave as if every function lives in its own silo. I hear the same refrain everywhere: “This isn’t really my team.” “We don’t report to the same leader.” “This is more of a committee than a team.” That mindset quietly undermines performance. The Illusion of the Matrix Matrix management was designed to drive […]

