Is Your Company Strategy Bold and Compelling?
Often senior executives define strategy in a limited and narrow way. They focus on a vision or a direction, or sometimes even clear, measurable objectives. But to be effective, a strategy needs to encompass all of these. A solid strategy has to answer the questions: Where are we headed? What are we building? How will we know when we get there? What are we going to focus on to drive our success? What are the key steps to take to address those areas of focus? Many of the strategies we see in our consulting practice are vague rather than clear. For example: ‘We want to be world-class’ vs. ‘We want to be leaders in our […]