Trust is not a nice-to-have. It’s your edge.
Trust is not just a feel-good word. It is the backbone of every high-performing organization. Without it, even the best strategies fall flat. With it, teams move mountains. Too many leaders talk about trust as if it’s a soft, secondary value. It isn’t. Trust is oxygen. Without it, your culture stagnates, your performance lags, and your results fall short. Here’s a real-world story to make the point. A national technology-based service company acquired another firm with adjacent services to expand their offerings. On paper, it made perfect sense. The acquiring company was a leading brand in the commercial sector, while the acquired company had a strong reputation in government affairs. Their services complemented each other. […]