Don’t confuse communicating with generating commitment
Town halls, road shows, all-hands meetings, and webinars are all popular vehicles for spreading the word and gaining buy-in once the strategic plan has been crafted. Most senior executives will tout these communication efforts as a critical step in helping the organization understand what the strategy means, and what role each person plays in bringing it to fruition. But while these types of events can generate a significant amount of energy and excitement, they also contain pitfalls that can lead to cynicism rather than commitment. One of these pitfalls is the mistaken belief that staff are empty vessels, just waiting for the word from above about where the company is headed and what they should […]