Stop trying to predict the future!
Every year, executives around the world go through the customary tradition known as ‘strategic planning’. They emerge from days or weeks of meetings with a sacred document that — if adhered to — will increase their sales, make their services shine, engage their staff and secure their future. Well, that’s the story they tell us in business school anyway. But unfortunately – as Professor Robert Kaplan of the Harvard Business School and his associate, David Norton of the Balanced Scorecard Collaborative tell us – as much as 90 percent of all corporate strategies fall short of their stated objectives. From my many years of global experience, helping executive teams generate a clear and compelling direction […]