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How to start a great blog

I have had my blog now for around four years. As I have expressed before, I love writing and I love my blog.

Taking on the practice and discipline of writing on a frequent and regular basis has inspired and forced me, in the best way, to look inward in order to bring forth, articulate and share new leadership ideas and insights that would be relevant and useful to others. My blog has become my catalyst for new thinking and a key platform for expressing my Self, adding value and making the difference I want to make. It has also deepened my self-confidence and sense of who I am and my purpose.

Over the last few years, as social media has become more prevalent, I have had an increasing number of people ask me for my advice and tips on how to start a blog.

To be clear, I am not an expert in blog writing or social media. In fact, I am using a great professional social media group that is guiding and coaching me on how to take my content to the next level and engage with my audience.

However, because I am passionate about writing and blogging, and because I feel I have learned some great lessons over the last few years in blog writing, I want to share this with you and dedicate this post to the topic of: how to start and maintain a great blog.

Here are a few simple tips:

1- Make sure your blog has a clear purpose, direction and scope. The more focused your blog is, the more effective it will be – for you as the writer and for your readers. The purpose of your blog should be narrow enough so that you and your readers understand what is in-scope and what isn’t. However, at the same time it should also be wide enough to allow for different shades and subtopics inside your main purpose and scope.

To get clear on your purpose, direction and scope of your blog you can ask yourself the following types of questions: What will my blog be about? What will I write about? In what area do I have something unique to say? In what area do I want to make a difference and have something to say? What can I contribute that others (readers) would resonate with and be interested in?

2- Make sure your blog has a clear name that reflects what it is about. After you get clear on the purpose, direction and scope of your blog you should give it a great name. When naming a blog, make sure that the name effectively reflects your vision for your blog. When people read or hear the name of your blog they should be able to instantly “get it.”

There are no rules, however, my guidance is that names like “Living Life,” “Social Media” or “Wealth” are too wide and include too much. However, names like: “Healthy living,” “Living Courageously,” “Growing your Business with Social Media” “Making a Difference with Social Media,” “Constantly Growing your Wealth” or “Becoming Financially Free” are more effective names. Names that are more verb-oriented are generally more clear, focused and effective than names that are more noun-oriented.

3- Make sure you write on a regular basis. It is more important that you decide the frequency you feel comfortable writing in, and stick to that, than the actual frequency of your writing and posting.

Some people believe that if they start a blog they have to write and post something new every week or even more frequently than that. Obviously, the more frequently you write and post new things, the more dense your output and potential attraction of readers is. However, I don’t believe writing every week or more is a pre-requisite or necessary when you start a blog. I recommend to people to start with writing and posting new things at least once a month.

However, it is more important that whatever you decide, you announce and declare it to your readers and then you stick to it. This way, people start expecting and looking forward to your blogs. You can always increase the frequency of your writing and posting as you get the hang of it. I started with once a month, then I moved to every other week. Now, I write every week. This frequency suits my routine and commitment.

For those of you who feel that you have something to share and give that others around you would resonate with, and find useful, I strongly recommend to take on writing a blog. I hope these few simple tips will be useful to you in your endeavor. Good luck!

Do you love your life?

In one of my earlier blogs “Living Courageously Through Journaling” I wrote about the benefits of journaling. This is a practice and discipline that I have adopted and taken on periodically over the last 25 years. I pick it up especially in times of transition, change, decisions or simply when I want to clear my mind and reflect on recent events.

One of the things I have been regularly writing about is what I feel most grateful and fortunate about in my life. In fact, every day when I write I start with: “I feel most grateful for” and then I let my writing flow from there. And, I list at least 10 things I genuinely feel fortunate and blessed about. Sometimes many more. I don’t limit, restrict or target the areas; anything goes. I include things about “who I am”, “what I do”, “who’s in my life” and “what I have”. And, what I love about doing this is that I can’t lie or pretend. I only write things I really feel grateful about.

I have found this exercise to be very energizing, empowering and enlightening.

Coming up with 10 things or more every day has really been easy for me because I love my life. But, if someone doesn’t love their life, or if they don’t love important aspects of their life, for example their work, health, marriage or finances, could they also easily come up with 10 things every day that they feel genuinely grateful for? It seems that it would be harder.

So, my question to you is:

Could you list at least 10 things you genuinely feel grateful, fortunate and blessed for every day?

If your answer is yes, you probably love your life. If you are finding it hard to come up with 10 things every day, you are either too resigned or there are some things you need to change in your life.

To test yourself I recommend you take this practice on for 30 days – every day at the beginning or end of the day write at the top of your page: “I feel most grateful for:” and then list at least 10 things you feel grateful, fortunate and blessed for.

If this is hard for you in the beginning, it will become easier as you practice this.