The Five Myths of Strategic Planning: Part One
Every year, executives around the world go through the time-honored tradition known as strategic planning. They emerge from days or weeks of meetings with a sacred document that — if adhered to — will increase their sales, make their services shine, engage their staffs and secure their futures. Well, that’s the story they tell us in business school anyway.But unfortunately – as Professor Robert Kaplan of the Harvard Business School and his associate, David Norton of the Balanced Scorecard Collaborative tell us – as much as 90 percent of all corporate strategies fall short of stated objectives. From many years of experience helping global executive teams generate a clear and compelling direction for their organizations, […]