Six barriers you must overcome to achieve your transformation goals

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It takes extraordinary courage, determination, and faith to pursue a bold change initiative, stay the course and see it through.

No one in their right mind would dare to climb Mount Everest without preparation. Similarly, you shouldn’t embark on a bold transformation journey without adequate preparation either.

In a bold transformation process, there are always unpredictable events, circumstances, and challenges that cannot be anticipated or prepared for in advance. These unanticipated events often lead to the most significant changes and breakthroughs.

At the same time, however, some challenges always arise in one way or another. If you do not anticipate, expect, and prepare for them, they could easily become barriers that impede your ability to stay on course in transforming your organization to the next level. Here are six barriers that often disrupt and derail change initiatives:

Barrier 1: Not tolerating a temporary dip in performance and/or results:

When creating a new future, leaders enroll their leaders and managers to think beyond existing paradigms, solve problems differently and pursue opportunities in new ways. People are often genuinely excited to think from the future rather than continuing to approach work from the same past-based mindset and approaches.

For most leaders, “Think outside the box”, “Challenge the status quo”, and “Put yourself at the bottom of a new scale” are hollow slogans that they pay lip service to. But to leaders who are committed to change these are marching orders. However, as people pursue and practice these new marching orders things often get worse before they get better.

Unfortunately, most leaders can’t tolerate even the slightest temporary dip in performance. They get overly nervous at the first sign of a dip, and many leaders react negatively, setting the team back and sending a message that they don’t have the courage and faith to stay the course.

If you can’t tolerate this dynamic, you will keep returning to the status quo instead of pushing forward to overcome this barrier. The good news is that when leaders stay the course and reach the other side of this barrier, things always get better again. In fact, they often get even better than they were before.

Barrier 2: Not making the focus on generating the new future a high enough priority:

At the outset of change initiatives, pretty much all leaders declare to their leaders and managers that creating a new future for the company that takes the game to the next level is “mission critical.” Unfortunately, in most cases, it doesn’t take long before most leaders get spooked by the uncertainty of the transition from the old to the new and start paying lip service to their own declaration.

They set unrealistic expectations that challenge people’s ability to balance existing and new priorities, avoid making tough decisions about realigning cross-functional support for the new, and under-resource future work. These mixed messages make it clear to people that the new future is merely a “nice to have.”

The remedy is simple: Don’t get distracted by the temporary confusion, uncertainty, doubts and rollercoaster of emotions that people experience in the change journey. Stay the course; stay true to your declaration and commitment, do what you said, and keep creating ways to promote and enable the new work. The quicker the new work sets roots and becomes the new norm, the higher the chances for transformational success.

Barrier 3: Buying into people’s complaints that they are too busy:

When moving from vision to execution in a large-scale transformation, the first few months are always the toughest. People are expected to juggle both their existing day job and spend time driving the new initiatives and tasks that will propel the organization toward its new future.

You can hire additional people to support the new initiatives if you have the means. However, many companies simply cannot afford to do that. So, the same people have to do both, and for a period of time, people will feel stretched and overwhelmed. It’s inevitable.

The first phase of execution will test your leadership resolve. On one hand, you can’t ignore people’s hardships and complaints. In fact, you need to think outside the box, be innovative and look for ways to do things differently. You also need to motivate and incentivize people in this transition. This will send the right message to your team.

At the same time, though, you also can’t buy into people’s complaints. You can’t compromise on the key principles and expectations of the change. People will see that you don’t have the resolve and courage. The consequence will be detrimental to your success.

Barrier 4: Expecting results and progress rather than relentlessly driving them:

The operative word here is “expecting”. During change initiatives, I often hear leaders say things like “We should be further along,” “the initiatives are not achieving big enough results,” and “we don’t see a change in behavior yet.”

If you mapped out the trend of a change initiative, more often than not it would look like a horizontal hockey stick. That is the nature of the beast. At first, you invest a lot of effort and energy without seeing a lot of return and at some point, things begin to take off.

Expecting progress, change, and results is the wrong approach. You have to drive it! Just like you wouldn’t dig out a flower seed every week after you planted it to see if it’s making progress, you can’t second-guess yourself, your direction or your team.

In fact, if you want to succeed in your change initiative, you have to manage your expectations and have the mindset that your job is not to “see if it works” but rather to “ensure and prove that it works”. 

Barrier 5: Getting discouraged after the first wave of enthusiasm and excitement wears off:

A change initiative is like a marriage. After a while, the honeymoon will be over, and you will have to keep regenerating and refueling people’s energy, enthusiasm, and commitment to the cause. You have to keep enrolling your people in why the change is important, what the new future will look like and what possibilities and improvements it holds for the company and for them.

You also have to understand that at different phases of the initiative, people will be energized and engaged by different things.

In Phase One, the excitement comes from people envisioning, imagining, hoping, and believing in the new future state, which will benefit the company and them.

Phase Two is the toughest and most critical phase of a change initiative. In fact, this is the phase in which most companies fail. This is the stage when people work the hardest without easily seeing the progress and return of their efforts. In this phase, it is critical for leaders to keep focusing on, promoting, highlighting and recognizing any/all progress, wins and improvements, even small ones. That helps people to continue to be optimistic and hopeful about the change.

Phase Three is when the change has taken hold and noticeable improvements and wins are abundant. Motivating people in this phase is easier as they can easily see the changes and improvements and feel accomplished by being a part of the journey.

Understanding how a change initiative will unfold equips you to overcome this barrier.

Barrier 6: Blaming others and circumstances for what isn’t working, rather than taking ownership and responsibility:

Leaders who don’t stay the course tend to justify their failure with external circumstantial excuses and blame. I often hear them explain their failure with excuses such as: “There was too much going on“, “It wasn’t the right time“, “The market was too challenging” and “People were not on board“.

In contrast, leaders who stay the course seem not to care about blame or fault. They only care about how to make sure the promise of the new future will stay alive and be realized.

When things go well, they become nervous and shake people up in order to avoid complacency or arrogance. When things don’t go well, they rally and engage their teams in root cause analysis to figure out what they can change, correct and do better or differently.

You wouldn’t show up on the day of a marathon race without having prepared and trained, expecting to run. It is exactly the same with any significant change initiative!

The more you educate and prepare yourself, the more you can anticipate, expect and be ready for overcoming the inevitable barriers. If you don’t prepare, these obstacles will catch you by surprise and overwhelm you.

As the boxer Mike Tyson put it:

“Everyone has a plan until they get punched in the mouth!”

Why Bold Visions Fail – And How to Make Yours Succeed

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I have coached many teams and organizations in creating bold and aspirational strategies that take their success to the next level.

Every transformation begins with setting ambitious goals. And every team emerges from this initial exercise highly optimistic, energized and eager to achieve a better future for their company and themselves.

Time and time again, I am impressed and inspired by leaders’ genuine enthusiasm, commitment, and resolve to realize aspirational goals that, at the outset are often viewed as beyond current.

Unfortunately, when it comes to fulfilling aspirational goals and transformational change, there are two types of leaders: those who stay the course and those who don’t.

Some leaders love the thrill of a new idea, fad or beginning, especially when it helps them to engage and motivate their teams around a new purpose. As long as their effort continues to progress with even mild success, and managers and employees continue to feel good about the process and engage in its activities, these leaders stay engaged and continue to invest their own commitment, energy, time, and resources into the process.

However, the minute things get tough or messy, instead of doubling down and using challenges as opportunities for change, these leaders quickly turn skeptical, lose their faith, commitment, energy, and resolve. Eventually, they get distracted by other activities, lose interest, disengage, and move on to the next new thing.

It is easy to stay engaged and focused at the beginning of big change initiatives when everyone is in the initial excitement stage, there is increased goodwill all around, and people tend to be on their best behavior in terms of trust, teamwork, and collaboration.

However, if you take on any Big Hairy Audacious Goal, it is inevitable that at some point in your journey, you will have to confront your barriers to change. Marathon runners describe this as hitting the wall. It’s the moment, about halfway through the run, when overwhelming fatigue kicks in, and you feel like you may not have what it takes to finish the race. It’s a devastating and discouraging feeling. If you buy into this, it can hurt your performance. However, if you anticipate this phenomenon and prepare for it, you can get through the tough patches with minimal distractions in focus, commitment, and effectiveness.

It is exactly the same thing when pursuing a big aspirational change initiative.

The wall often manifests as: people feeling overwhelmed with keeping up with their existing jobs while transitioning to future work, initiatives taking more time and energy than initially expected to demonstrate results, people losing faith because of temporary dip in performance and results, and people beginning to disengage because of growing frustrations and skepticism.

Leaders who trust the process, push forward and stay the course, no matter what, achieve extraordinary results.

Take, for example, the CEO of a large manufacturing company who launched a much-needed performance and culture change initiative to leap production and sales results. He defined the process as a two-year transformation and got all his senior leaders on board, excited to own the process. Like most transformational initiatives, they started strong and achieved noticeable breakthroughs in production efficiency and output. However, halfway through the first year, the markets changed. While production continued to significantly improve, sales started to suffer, and they ended up behind on their first-year sales results.

Instead of leveraging the breakthroughs that his team achieved in production to send a message of confidence and encouragement to his team, the CEO repeatedly discarded all accomplishments and progress and instead highlighted his frustration and disappointment at the process’s failure. His attitude dampened morale fostered discouragement and resignation, and slowed momentum. People felt that no matter how hard they worked and what progress they achieve it would not be recognized.

Contrast this story with the CEO of a technology integration company who launched a transformation process to break through his long-time sales glass ceiling. As the company battled COVID, global supply chain issues, and local economic and market trend challenges, he stayed firm in his conviction to drive change. His change initiative remained a top priority. He insisted on continuing the process and demanded that his leaders do the same, even when everyone was stretched thin and complaining about the extra work.

In his second year, he exceeded all his aspirational goals. In his sixth year, he doubled his company and positioned it as a market leader. Throughout his change process, his team achieved significant breakthroughs in new technology and product adoption and new market penetrations. Morale in his company soared, and his leaders and managers are even more excited today about the next breakthroughs ahead.

Unfortunately, most leaders are not good at staying the course. Many leaders simply don’t know how to remain focused when they don’t know what to do next. They tend to stall, stop, and eventually give up. Others can’t tolerate things getting worse before they get better, so they react badly to chaos, messy situations, temporary dips in performance, and unpredictable challenges, which are inevitable in any big game.

Most leaders and teams fall short or fail to achieve their intended transformation outcomes not because they go all the way and fail, but rather because they do not stay the course and give up at the most critical time in the process.

And to add insult to injury, most leaders don’t take ownership and acknowledge the simple truth: “We simply didn’t stay the course!” They usually tend to justify their failure with excuses like: “There is too much going on,” “The change initiative is interfering with our core business or results,” and “People are not committed.”

The cost of not staying the course lies not only in failing to achieve higher levels of performance and results but, more importantly, in the cynical attitudes—both overt and covert—that arise from the defeat in pursuing great aspirations and dreams.

My recommendation to leaders who want to pursue big, hairy, audacious goals: Stay the course no matter what, or don’t start at all!