Are you dreaming big enough?
Most teams approach strategy development by looking in their rear-view mirror. Starting from their present reality, they review their past successes and shortfalls. They analyze their capabilities and means. And, based on that analysis they project their expectations into the future – typically coming up with ‘best case’, ‘worst case’, and ‘most likely case’ scenarios. Sometimes teams benchmark other companies in order to understand industry standards so that they know how high to aim. Benchmarking is often a limiting exercise, as it is merely another way to shape your aspirations based on the past – this time another company’s past. There is nothing wrong with this approach if your business is mature, predictable or you […]