The Strategic Promises are not priorities. They clearly define, stake and measure your bold ambition and commitment in all the key areas that are important to you.
These are customized to your organization, but typically include:
- Financial (revenue, expense, profitability)
- Customer Satisfaction
- People and Culture
- Innovation (new products and markets)
The Strategic Promises inspire all team members to personally own your strategy and work together to execute them at a new level of alignment, passion and accountability.
The promises represent a bold game that takes your organization or team to the next level in a rapid, authentic and powerful way.
The Strategic Promise Process
The Strategic Promise Process is approached in three phases: The “What,” the “How” and the “Who.”
Specific measurable outcomes that represent a desirable and believable breakthrough and which define the strategic objectives the organization is promising to deliver.
Projects with clear purpose, objectives and owners within each promise to ensure its fulfilment.
Clear promise owners within the senior leadership team for the achievement of each strategic promise. Also, clear owners for each strategic initiative.